About the project
Brand as a lifestyle, catalogue as a fanzine.
Horsefeathers, one of the few Czech snowboard companies, has been operating on the market for over 25 years. Its international team of riders is now boasting names like Eiki Helgson or Antti Jussila. It writes the history of Czech snowboarding and for me personally it is a very special project close to the heart. That&amp;#039;s why I enjoy their approach to marketing so much. We didn’t conceive the lookbook as a classic product flyer, but as a fanzine, a collector’s magazine built on feelings and moods. The factual product photos make way for art photos, sometimes even in the abstract levels. It is primarily about the emotions, not about the products. Those can be easily found on the web or in the store.
catalogue, lookbook concept