About the project
Who wouldn’t know the legendary Artis! After the revolution, this Czech ski company smoothly merged into the newly formed Sporten brand. We joined the preparations of the 2017 collection – we designed both the catalogue concept as well as several lines of design skis. Every single one of them is authentic, while all of them are united via their simple and distinctive typography-based concepts.
AHV racing skis sport the racing cars aesthetic. The Iridium line refers to its name, to the latin “Iris”, meaning rainbow. For the Perun cross-country skis, we were inspired by czech cubism, namely by the vase of the architect Pavel Janák. Their graphic concept is minimalist, clean, and dominated only by a distinctive line. The magic is revealed at the base – it is done in a beautiful color gradient finish.
cooperation: Vítek Škop, La Taupe agency, Petr Šindeláč VLLNNA (ISPOO stand)
ski graphics, catalogue, ISPOO Munich stand